We all know that the Obama campaign did many things right. It energized the youth vote with new voter registration drives. It kept Sen. Biden away from the press in the later weeks. It never allowed the candidate to speak without a teleprompter (when he did, he created the “Joe the Plumber” panic). Undoubtedly a well-oiled political machine.
So what went wrong with McCain’s campaign?
It took too long to bring Obama’s past and current associations into focus. It wasn’t until the last presidential debate that McCain decided to talk about Bill Ayers. It was a valid topic, but at that time the general perception was that McCain is desperate, especially when polls continued to show a comfortable Obama lead. Plus he never followed through — kind of just mentioned Ayers’ name, Obama rebutted, and moved onto the next topic.
The choice of Gov. Sarah Palin as running mate was a masterful maneuver. She was a breath of fresh air in politics, a strong conservative leader far away from Washington. She was comfortable on stage and in front of the cameras, perhaps thanks to her experiences in journalism, television, and beauty pageant. Many people had doubts about her when McCain made the announcement, but overall she was welcomed by the conservative base. McCain kept his decision under wraps in order to launch a surprise attach at the opponent. This may have backfired as there was no time to prepare her for the national stage. There were some interviews where she bombed, I think mainly because of lack of preparation. But when you are the underdog you cannot afford mistakes. Unfortunately towards the last several weeks, many have labeled Palin a liability rather than an asset to the campaign.
Then there was the issue of fund utliziation. Obama was outraising and outspending McCain. But when you have little money, you should use it wisely, get the most bang for the buck. Recall Mike Huckabee’s campaign. He had no money, but he lasted till the end losing to McCain in the primaries. Huckabee had a great online following, and what better advertising medium than the Internet? The McCain campaign was not inventive enough in advertising. His opponent actually bought ads inside a video game. What better way to reach the younger voters?
These are just some of the things I came to think about after McCain’s loss. His campaign was still respectable, but there were definitely some strategic mishaps and lack of vision.
